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Program Codes
30627
04179
32116
04173
Employment Percentage
10.17308671
SOC ID
27-3031
SOC Title
Public Relations Specialists
ONET ID
27-3031.00
ONET Concat ID
27303100
Median Salary
66243.05
EMSI Interest Area Term
Language and Learning Resources
Social & Behavioral Sciences
Ed Level High School
0
Ed Level Certificate
0
Ed Level Some College
0
Ed Level Associates
0
Ed Level Bachelors
91.669998
Ed Level Masters
8.33
Ed Level Doctors
0
Typical Ed Level
a Bachelor's degree
Career Description
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Core Tasks
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Coach client representatives in effective communication with the public or with employees.
  • Update and maintain content posted on the Web.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Coordinate public responses to environmental management incidents or conflicts.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
  • Prepare or deliver speeches to further public relations objectives.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Start Annual Earnings
34134.93
Top Annual Earnings
134122.92
EMSI Career Title Slug
public-relations-specialist