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Program Codes
30627
04179
32863
10282
10287
36638
35184
Employment Percentage
11.55535718
SOC ID
13-1161
SOC Title
Market Research Analysts and Marketing Specialists
ONET ID
13-1161.00
ONET Concat ID
13116100
Median Salary
65778.55
EMSI Interest Area Term
Language and Learning Resources
Business Sciences
Humanities
Social & Behavioral Sciences
Ed Level High School
0
Ed Level Certificate
0
Ed Level Some College
0
Ed Level Associates
0
Ed Level Bachelors
60.869999
Ed Level Masters
39.130001
Ed Level Doctors
0
Typical Ed Level
a Bachelor's degree
Career Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Core Tasks
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Monitor industry statistics and follow trends in trade literature.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Direct trained survey interviewers.
  • Develop and implement procedures for identifying advertising needs.
Start Annual Earnings
36494.55
Top Annual Earnings
136412.25
EMSI Career Title Slug
market-research-analyst-and-marketing-specialist