(Linked to IVC Goals: 1, 2, 7, 14; and District Goals 1, 4, 8, 10)

Rationale: Recruiting efforts must be monitored and expanded to include off-campus locations, distance education offerings, and offerings to current high school students.

Strategy A:  Develop an annual enrollment management and recruitment plan. (Lead Persons: Donna Sneed, Diane Oaks)

Strategy B: Conduct an annual analysis of the effectiveness of the marketing and outreach projects each year; plan budget expenditures accordingly.  (Lead Persons: Donna Sneed, Diane Oaks)

Strategy C: Develop a template for a college brochure in order to create a consistent marketing message for the college. (Lead Persons: Diane Oaks)

Strategy D: Develop and implement a marketing plan for media outlets. (Lead Persons: Donna Sneed, Diane Oaks)

Strategy E: Expand outreach efforts to area high schools. (Lead Persons: Donna Sneed)

Outcome: Provide the community that we serve with an effective communication model that informs them of the quality and quantity of relevant educational opportunities offered by the college.